Businesses with an online presence can use search engine optimization to better market their products whether their product is a drum heater or a toy car. Search engine optimization (or S. E. O.) will work for virtually any product or service that is advertised on the world wide web. S. E. O. will do this because S. E. O. is a set of techniques which work to make a web site appear more relevant to a search engine such as Google or Bing. When a web site appears more relevant to a search engine it will display higher on a list of search results. When a web site appears higher on a list of search results there is a greater likelihood that it will be clicked upon by a person who is searching the web for a particular product or service.
SEARCHING THE WORLD WIDE WEB FOR A DRUM HEATER
When a person decides to perform a web search by using a search engine he or she will use a specific search term or terms. The search engine will then look for websites that are relevant relative to those search terms. The search engine does this by looking at a number of details within the content of the websites it encounters. Presumably one of the first details the search engine looks for is the presence of the search terms (or key words) within web content.
The search engine looks for other details as well. One of the most important secondary details the search engine looks for are links on other websites containing the search terms within its content that link back to the website. These are called back links or referring links. Back links from relevant websites to a primary website tend to make the primary website appear to be more relevant.