We now can get access to many customer data even using Google’s free analytics tools. These data gives us an insight about the customer’s preferences, their lifestyles, buying habits, etc. However, most online retailers don’t make use of this analytics; not even the important ones like purchase and conversion rates. Analytics are not only used to measure the daily traffic. Here are some of the ways you can use Google Analytics to track your sales:
On-site Promotions
You can have affiliate partners to send traffic to your e-commerce site. They offer special discount coupons that will encourage customers to shop on your site. Google Analytics could be used to track the referring sites for every visitor. This way they can create personalized banners for each visitor.
So, when the visitor is redirected to your site after clicking on the coupon, they don’t get confused as to why they are receiving the coupon. You can use the Google Analytics to find the customers’ demographic information, interests, behavior, location, etc. to create personalized promotion which are more effective than generalized promotions.
Email Promotions
A study shows that email promotions have 41% higher click-through rate than email that are not personalized. Using Google Analytics, you can find out the name, address, demographic information, etc. about the customer and then send a personalized email.
Dynamic Pages
Your pages should be dynamic, instead of static. It is very boring to see the same page every time you visit a website. 59% of online shoppers believe that it’s a better experience to shop on personalized e-commerce stores. You can use recommendations to personalize your offerings to the customers.
Using Google Analytics, customer data can be obtained and customers can be offered products according to their lifestyle and behavior.