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Author: Manik Shil

Office Space Requirements for Small Businesses

iconIt is often the case that many small businesses in Park City looking for temporary or permanent office space Park City will require their eventual location to satisfy many requirements. For example, the small business might require that the office space is conveniently located at the corner of major thoroughfares near the historic section at the heart of the municipality’s center. Small businesses might also require that the office space has access to near by underground parking, world class restaurants. Perhaps the small business will want to be located in close proximity to skiing and entertainment. All these factors must go into the decision making process and everything must be weighed with the utmost care because it is no small decision for a small business to sign a rental agreement for office space. For many small businesses, rent is the biggest expense they pay on a monthly and yearly basis.

 

In addition to the many amenities that an office space Park City might provide to a small business any perspective small business renter will want to know other details about their possible location. These details might include but are not limited to access to high speed internet, the cleanliness and physical state of the facilities themselves, how modern the offices appear and the amount of natural light that comes in through the windows.

 

Park City, Utah is a unique city with a unique population of small businesses. One would not expect the needs of a small business in Park City to be the same as the needs of a small business in New York City. Certainly, the energy and attitude of the residents of both locales would be different as well. All this is to say that it is vitally important for any small business in Park City to consider its personal requirements and then seek out a location that will ultimately serve to satisfy those particular needs.

Premier Class A Office Space

iconThe highest grade of office space is referred to as “Premier Class A.” Any Premier Class A office space Park City are typically used by companies that require flexible office space. Flexible office space in this context means office space without a long term lease. There are many options for office space in Park City; however the most prestigious office spaces will not only have a good location (that is, close to downtown businesses and restaurants) but will also provide multiple office suites for multiple customers. These office suites will usually include a conference room, a kitchen, and a staff of office professionals (for example, secretaries and clerical workers)  to provide support for their customers.

The ideal office space Park City will always adhere to the Industry Production Standards published by the Association of Business Support Services International and the National Association of Secretarial Services. These standards are applied for computing time charged for document productions. Using these industry standards will allow customers to properly calibrate their expectations as to the services the office space will provide as well as budget for the services provided.

The Industry Production Standards are always based on the average time required in the performance of specific duties for all project productions performed by a professional word processing operator. The purpose of the Industry Production Standards is to ensure that a fair price is charged to the client as well as a fair profit is earned by the provider. For example, the Industry Production Standards assert that a “model operator” will take three tenths of an hour to produce a pre-typed, well prepared, one page letter. Any less time would not be sufficient to properly execute the task whereas any more time would be excessive and wasteful. This is just a small example of the many services provided by Premier Class A office space.

How to use Google Analytics to track your sales

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We now can get access to many customer data even using Google’s free analytics tools. These data gives us an insight about the customer’s preferences, their lifestyles, buying habits, etc. However, most online retailers don’t make use of this analytics; not even the important ones like purchase and conversion rates. Analytics are not only used to measure the daily traffic. Here are some of the ways you can use Google Analytics to track your sales:

On-site Promotions

You can have affiliate partners to send traffic to your e-commerce site. They offer special discount coupons that will encourage customers to shop on your site. Google Analytics could be used to track the referring sites for every visitor. This way they can create personalized banners for each visitor.

So, when the visitor is redirected to your site after clicking on the coupon, they don’t get confused as to why they are receiving the coupon. You can use the Google Analytics to find the customers’ demographic information, interests, behavior, location, etc. to create personalized promotion which are more effective than generalized promotions.

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Email Promotions

A study shows that email promotions have 41% higher click-through rate than email that are not personalized. Using Google Analytics, you can find out the name, address, demographic information, etc. about the customer and then send a personalized email.

Dynamic Pages

Your pages should be dynamic, instead of static. It is very boring to see the same page every time you visit a website. 59% of online shoppers believe that it’s a better experience to shop on personalized e-commerce stores. You can use recommendations to personalize your offerings to the customers.

Using Google Analytics, customer data can be obtained and customers can be offered products according to their lifestyle and behavior.

7 ways to get organic traffic to your product pages

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Many business struggles to get enough visitors to their website. Organic traffic is one of the best ways to get profitable visitors. This is because when these visitors search something and they find it, they will land on the page and probably buy your product.

It requires time and hard work to build organic traffic. Here are some tips you can follow to increase organic traffic to your website:

1 – Perform Keyword Research

You first need to decide which words and topics you want to rank. It’s better that you start with 5 to 10 topics that fit your niche. The surrounding these topics, select your keywords.

2 – Optimize your website

After deciding on your keywords, you need to optimize your website. The content must be understandable to the audience. Use the keywords in home page, meta descriptions, header tags, and URL pages of your website. Don’t put too much keyword though.

3 – Use long tail keywords

Broad keywords are common, so go for more specific. Use long tail keywords tailored to your product.

4 – Write new content often

You can use a blog to educate your visitors. Search engines give importance to websites that are updated frequently. Users also like new contents every day.

5 – Create Quality Content

You must write high quality contents for your website. Contents should be relevant and interesting. No one is going to read your blog if you’re not bringing value to them first. So focus on providing value and make sure your copy is compelling enough to turn visitors into customers.

6 – Social media involvement

Social media provides viral marketing opportunity. It is one of the best ways to promote your website and get lots of traffics. Google emphasizes social presence. Add social sharing links to your blog posts.

7 – Add links

You should add links to your blog to more relevant sites. This will keep the visitors in your site for a long time and so will eventually increase your website rank.

If you own an amazon, ebay or any e-commerce store you should definitely take a look at this short video as they explain how to leverage the power of organic traffic to attract more customers to your products!

Why you need an e-commerce SEO expert?

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Customers now judge your website by how professional it is, other than just the ‘look good’ factor. E-commerce experts know the tools to get your website higher in the SERPs rank. They work closely with the website designers so that your website is SEO friendly. The e commerce experts will do the following:

Drive customers to your website using special promotions

The e-commerce experts know what advertising or promotional tools to include in your website, and when. They monitor the traffic and observe the customer’s reaction to the promotions. If needed they change the promotion to attract more customer. They analyze different data to come at a conclusion regarding their promotional campaigns.

Do SEO optimization

SEO optimization is a must for any website. E-commerce experts sit with the web designers to come up with designs and contents that are SEO friendly. They include useful keywords in their content, give good links. They make sure that the customers stay on their page. If the bounce rate is high, the e-commerce expert tries to find out why and takes respective measures. Product optimization is also done by the e-commerce expert.

Conduct social media campaigns

Social media campaigns are a vital part of the SEO marketing. People are on social websites most of the time. So, you will find them there. People are becoming more mobile; they shop when they walk. So, e-commerce experts use social campaigns to promote their products on social websites like Facebook and Twitter. Social posts can also be directly included in the company’s website.

The works that an e-commerce expert does cannot be done by a non professional or someone without any knowledge of SEO. It is also not possible for you to monitor your store’s activities all the time. So, it’s better to hire an e-commerce expert for your website.

Here are some interesting statistics about the ecommerce market in the United States. Data speaks for itself… Don’t let your competitors win, get in touch with us and we’ll help you out!