We now can get access to many customer data even using Google’s free analytics tools. These data gives us an insight about the customer’s preferences, their lifestyles, buying habits, etc. However, most online retailers don’t make use of this analytics; not even the important ones like purchase and conversion rates. Analytics are not only used to measure the daily traffic. Here are some of the ways you can use Google Analytics to track your sales:
You can have affiliate partners to send traffic to your e-commerce site. They offer special discount coupons that will encourage customers to shop on your site. Google Analytics could be used to track the referring sites for every visitor. This way they can create personalized banners for each visitor.
So, when the visitor is redirected to your site after clicking on the coupon, they don’t get confused as to why they are receiving the coupon. You can use the Google Analytics to find the customers’ demographic information, interests, behavior, location, etc. to create personalized promotion which are more effective than generalized promotions.
A study shows that email promotions have 41% higher click-through rate than email that are not personalized. Using Google Analytics, you can find out the name, address, demographic information, etc. about the customer and then send a personalized email.
Your pages should be dynamic, instead of static. It is very boring to see the same page every time you visit a website. 59% of online shoppers believe that it’s a better experience to shop on personalized e-commerce stores. You can use recommendations to personalize your offerings to the customers.
Using Google Analytics, customer data can be obtained and customers can be offered products according to their lifestyle and behavior.
Many business struggles to get enough visitors to their website. Organic traffic is one of the best ways to get profitable visitors. This is because when these visitors search something and they find it, they will land on the page and probably buy your product.
It requires time and hard work to build organic traffic. Here are some tips you can follow to increase organic traffic to your website:
1 – Perform Keyword Research
You first need to decide which words and topics you want to rank. It’s better that you start with 5 to 10 topics that fit your niche. The surrounding these topics, select your keywords.
2 – Optimize your website
After deciding on your keywords, you need to optimize your website. The content must be understandable to the audience. Use the keywords in home page, meta descriptions, header tags, and URL pages of your website. Don’t put too much keyword though.
3 – Use long tail keywords
Broad keywords are common, so go for more specific. Use long tail keywords tailored to your product.
4 – Write new content often
You can use a blog to educate your visitors. Search engines give importance to websites that are updated frequently. Users also like new contents every day.
5 – Create Quality Content
You must write high quality contents for your website. Contents should be relevant and interesting. No one is going to read your blog if you’re not bringing value to them first. So focus on providing value and make sure your copy is compelling enough to turn visitors into customers.
6 – Social media involvement
Social media provides viral marketing opportunity. It is one of the best ways to promote your website and get lots of traffics. Google emphasizes social presence. Add social sharing links to your blog posts.
7 – Add links
You should add links to your blog to more relevant sites. This will keep the visitors in your site for a long time and so will eventually increase your website rank.
If you own an amazon, ebay or any e-commerce store you should definitely take a look at this short video as they explain how to leverage the power of organic traffic to attract more customers to your products!
Customers now judge your website by how professional it is, other than just the ‘look good’ factor. E-commerce experts know the tools to get your website higher in the SERPs rank. They work closely with the website designers so that your website is SEO friendly. The e commerce experts will do the following:
The e-commerce experts know what advertising or promotional tools to include in your website, and when. They monitor the traffic and observe the customer’s reaction to the promotions. If needed they change the promotion to attract more customer. They analyze different data to come at a conclusion regarding their promotional campaigns.
SEO optimization is a must for any website. E-commerce experts sit with the web designers to come up with designs and contents that are SEO friendly. They include useful keywords in their content, give good links. They make sure that the customers stay on their page. If the bounce rate is high, the e-commerce expert tries to find out why and takes respective measures. Product optimization is also done by the e-commerce expert.
Social media campaigns are a vital part of the SEO marketing. People are on social websites most of the time. So, you will find them there. People are becoming more mobile; they shop when they walk. So, e-commerce experts use social campaigns to promote their products on social websites like Facebook and Twitter. Social posts can also be directly included in the company’s website.
The works that an e-commerce expert does cannot be done by a non professional or someone without any knowledge of SEO. It is also not possible for you to monitor your store’s activities all the time. So, it’s better to hire an e-commerce expert for your website.
Here are some interesting statistics about the ecommerce market in the United States. Data speaks for itself… Don’t let your competitors win, get in touch with us and we’ll help you out!